Wednesday, July 4, 2012

Why Is Starbucks Selling K Cups?

It may sound strange that Starbucks is going to start selling K Cups in some of their retail stores next week.  To many observers it seems like direct competition with their fabulously overpriced frappy drinks, but it's good business.

Starbucks has seen incredible growth in K Cup sales in other retailers and plans to take advantage of the trend.  The move is proof positive that K Cups are not considered a fad and have become the preferred choice in at home brewing.

Find out if your local Starbucks is going to carry K Cups here: http://www.businessweek.com/news/2012-06-07/starbucks-to-sell-k-cups-for-green-mountain-s-keurig-next-week

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